DIGITAL (Internet) MARKETING


Local SEO & Digital Marketing are the "keys" to the success of your business on the Internet today


Websites, Content Marketing, Keyword Search Terms, Blogs/ Posts, Social Media, Online Business Directories, Emails, Mobile Devices, Internet Marketing and SEO.


An effective "Digital Marketing Plan" should include the following:

(and should be done after you've set up and claimed your listing on Google My Business & Maps- because that builds your foundation for any further efforts and strategies).


1)  WEBSITE


Your Website is the place where you'll drive traffic in order to collect leads and provide useful information about your company, products and services.


2)  A BLOG

Add your Blog to your Website to boost traffic and build credibility.


3)  MOBILE OPTIMIZATION

Optimize your Website so it's consistent in appearance and that it functions properly on the different "digital devices"people search from, such as tablets and smartphones.



6) CONTENT/ ONLINE MARKETING


This is a part of your "Digital Marketing Strategy" which includes those "keywords" and "search term phrases", (which we get by researching your competition, target audience and potential customers) to determine what they type in and search for (for your particular industry) most frequently, and the questions being asked most often.

Also, by determining when and where your "target" customers spend most of their time on social media, you'll have a better idea of "when" to post and "what" content you should create in order to distribute relevant and valuable content that attracts those "target" customers and keeps them coming back.

4)  SOCIAL MEDIA


You want visitors (potential customers) to share your Website easily.  By placing your Social Media buttons (links) on your site and ensuring that they work properly will allow them to get to your other profiles and channels seamlessly.  
This is also where you can interact with your customers and add a little of "you" in your posts and the things  that are important to you in your community. 

5)  REVIEW & ANALYSIS

Allows you to gather information about your visitors, (such as how they use your site), so you can make adjustments (if necessary) in order to "target" those people you're trying to reach and to improve your sites performance.


7)  CONTENT CALENDAR

We create a "Content Calendar" that outlines-

"what" content you will create- "when" to post it (to ensure it reaches your potential customers) and "where" you should distribute it.

(which is when they're on their social media channels the most and where you'll get the most engagement from them - and again is determined by performing research using such things as Google Analytics)


8)  SEO (search engine optimization)

SEO plays a big role in Digital Marketing and for your business on the Internet.  If the content you create isn't optimized, you will struggle to get the right people to see it at the right time.

(if you are new to this, you may want to review some of the basics of SEO for small businesses first so you'll know just how important SEO actually is to all of your marketing efforts).

Get to know your "target" audience as well as your competitors.

Use Google and other search engines to see where you rank.

Select the most relevant "keywords" and "search term phrases" for your Website, Blog posts, and all of the content you create.

Use Google Analytics and other SEO tools to watch how your content performs so you can improve it over time.

SUCCESS


These are all vital to your business success on the Internet today, because this is where people - (your "potential customers") spend the majority of their time.



You've probably already learned that you can't always be hands-on in every aspect of your business and that there are some areas you may want to get assistance with.


Digital Marketing and SEO may be one of these areas for you.  If so, give us a call.  We can either guide you through the processes or get it done for you- to ensure you get the desired results.


If you have questions, just want to explore your options, or discuss anything further, call us today.



Find us on Alignable- "Highly Recommended" by local businesses.


Surfside SEO  -  Huntington Beach   714-756-0828. 



© 2020 WEBX Agency. 12 Pike St, New York, NY 10002
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